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Capture 5 min read
Speed to lead: why the first reply wins
How fast follow-up turns more inquiries into booked jobs, and how to automate it.
When someone contacts a local business, they're usually reaching out to several at once. The first business that responds with a clear next step usually gets the job.
Where leads leak
- Calls missed while you're with a customer
- Web forms that land in an inbox nobody checks
- Facebook and Instagram DMs that sit unread
- After-hours inquiries answered the next morning
Close the gaps
Turn on missed-call text-back so every unanswered call gets a text within seconds. Route web forms, chat and social messages into one inbox. Add an instant auto-reply with a booking link for after hours.
Measure it
Track your average first-response time each week. Okyme's reports show response times by team member and by channel, so you can see where leads are waiting.